Last week, Ebay launched an online magazine called The Inside Source. According to Meredith Barnett, the sites editorial director, The Inside Source is targeted at the smart shopper “who is sophisticated, has a sensibility about fashion and lifestyle
and may be familiar with eBay but maybe not the full extent of
everything it has to offer.”
Within the Fashion, Tech, Pop Culture, Home & Garden, Entertainment, The Green Scene, and What's Hot Now sections on the site (called "Topics"), there's a variety of editorial pieces written by journalists and specialists highlighting the latest trends across many categories, which are somewhat like blog posts, with contextual links driving users to check out and hopefully purchase realated products on Ebay. Additionally, you'll find online interviews with noteworthy people within the various categories, also with links to purchase their favorite products on Ebay; a product endorsement so to speak.
So, I started to poke around on the site a little. Although the site is primarily focused on fashion, as clothes and accessories are Ebay's biggest revenue generators, there's definitely a lot of content across a broad range of categories. Considering the breadth of content, they do a pretty good job at organizing it and the site is easy to navigate; it feels a bit like an interactive gossipy glossy :).
Being from Boston, the story on Barbara Lynch in the Home & Garden section attracted my attention. Since I'm a regular at some of her eateries here in town, I also immediately recognized the error in the first paragraph of the article: "her Boston-based company, Barbara Lynch Gruppo, owns a variety of food-related businesses in the area: critically acclaimed restaurant No. 9 Park; South End eatery B&G Oysters, which shares a space with fancy cocktail bar Drink...". Oops, not trying to be too critical here, but B&G and Drink are in 2 totally different neighborhoods.** Update - I left a comment regarding this, and they promptly corrected it, so props to The Inside Source for listening to their readers :) **
Overall, it's nice to give Ebay a voice, and being a bargain shopper myself, this site serves as a gentle reminder that I should run a quick Ebay search to see what I may find next time I am in the market for that special something. With sites like Gilt Groupe and Rue La La being front and center in the competitive discount online fashion retail space, I am curious to see how this site evolves and what it does for Ebay.com, and if they see ROI by attracting more of those savvy shoppers they are after.
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