Last night I attended my first Web Innovators Group meeting, at the Royal Sonesta in Cambridge, MA. This is a spectacular networking schmoozing event, targeting those individuals who are passionate about Mobile and Web technologies and innovations, and thirsty to learn what local start-ups and young minds in the space are up to. The evening featured a mingling cocktail hour, where attendees can visit the various tables set-up around the perimeter of the ballroom, showcasing innovative products and services, followed by a series of "main dish" demos (5 minutes) and "side dishes" (about 1 minute) presentations from local entrepreneurs and self-funded start-ups, such as iiProperty, Flipkey, Mix and Meet and 360Gadget to name a few; also, they introduced "nibbles", quick 30 second max speeches/introductions from individuals who want a moment in the spotlight to hopefully spark further conversations with folks interested in their technology, service, or "big idea".
By far, my favorite product demo was by Tom Zawacki, CEO and co-founder of Lemonade. This web-based, and soon to be mobile-based, application allows users to create and customize their own personalized "Lemonade Stand", add products of personal interest from a LARGE catalog to the stand, and add the stand to their personal blog, Facebook page or other digital social community and actually earn commission on the sales. The best part: its just a few simple clicks and you are live.
So, I gave it a shot, and below (and to the right) you will see my personal lemonade stand, called "TheDish Boutique". Take a shop around inside, through the selection of food and wine realted products perfect for your holiday entertaining. I'll update the boutique with different items regularly. And if you have a sec, pop over to the Lemonade site, and create your own! What an innovative way to converge ecommerce and the digital community space; oh, and it's a lot of fun! Nice going guys!
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